Meeting demands of Generation Y should be HR's target
Generation Y - individuals born after 1980 - has started to fully infiltrate the workplace. Raised by the career-minded 'baby boomer' generation (born between 1946 and 1960), this new generation is focused and ambitious in ways that are set to challenge employers.
Rather than building up a career over a period of time, as their parents did, they want to make their mark immediately and are likely to play up if they feel they haven't been given the opportunity to develop or prove themselves.
Well-educated and somewhat spoiled by intense levels of attention from parents keen to develop them, Generation Y grew up with plenty of opportunities to enhance their abilities through sport and other extra-curricular activities - making them naturally self-assured and goal-driven.
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