Use of cookies by Validium (Part of HealthHero Group)
Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The table below explains the cookies we use and why.
| Cookie | Description | Duration | Type |
|---|---|---|---|
| _ga | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and asign a randomly generated number to identify unique visitors. | 2 years | Analytics |
| _gat | This cookie is used by Google Analytics to throttle request rates. | 1 day | Analytics |
| _gid | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form. | 1 day | Analytics |
| lang | This cookie remembers the user’s selected language version of a website. This is a preference cookie type that allows a website to remember information that changes the way the website behaves or looks. | Session | Preferences |
| _gcl_au | This cookie is used by Google AdSense for experimenting with advertisement efficacy across websites using their services. | 3 months | Marketing |
| ads/ga-audiences | This cookie is used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behavior across websites. | Session | Marketing |
| d/px | This cookie collects data on visitor’s preferences and behaviour on the website – This information is used to make content and advertisement more relevant to the specific visitor. | Session | Marketing |
| IDE | This cookie is used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. | Session | Marketing |
| lang | This cookie is set by LinkedIn when a web page contains an embedded “Follow” us panel. | Session | Marketing |
| li_sugr | This cookie is set by LinkedIn to collects data on user behaving in order to optimize the website and make advertisement on the website more relevant. | 3 months | Marketing |
| lidc | This cookie is set by LinkedIn for tracking the use of embedded services. | 1 day | Marketing |
| lissc | This cookie is set by LinkedIn for tracking the use of embedded services. | 1 year | Marketing |
| pagead/1p-user-list/# | This cookie tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. | Session | Marketing |
| test_cookie | This cookie is set by Google DoubleClick to check if user’s browser support cookies. | 1 day | Marketing |
| UserMatchHistory | This cookie used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences. | 29 days | Marketing |
How do I change my cookie settings?
Find out how to manage cookies on popular browsers:
To find information relating to other browsers, visit the browser developer’s website.
To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
If you need any further information about how we manage cookies, please contact us on: marketing@healthhero.com
This document was last updated 28th January 2021